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French carmaker PSA Group released its Citroen sales report, which showed that Citroen sold 116000 units worldwide in June and 536000 in the first half of the year, down 5.3 per cent and 6.4 per cent respectively from a year earlier. Among them, in the Chinese market, as one of the two major cooperative brands of PSA Group, Dongfeng Citroen has experienced a huge decline in sales. Dongfeng Citroen sold just 4200 units in June, down 58 per cent from a year earlier, according to official PSA figures. Total sales in the first half of the year were 29000, down 58 per cent from a year earlier. According to the PSA Group, in 2015.
Recently, Li Kun, general manager of Dongfeng Citroen brand, said in an interview with Shanghai car owners: & quot; no company is willing to win the market through a price war, this must be a short-term behavior, and eventually return to the value of goods and vehicles themselves. & quot; at the same time, Li Jie pointed out that the "price war" must be the right
The automobile industry is concerned about the news in the morning of May 20. According to the Disciplinary Inspection Committee of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Commission, Yang Ning, the former vice minister of the marketing department of Dongfeng Citroen Brand Department of Dongfeng Automobile Group Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., was suspected of serious job violations and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is under the supervision and investigation of Xianning Chibi City Supervision Committee, and has been taken retention measures. The auto industry paid attention to the article that was pushed by the former head of the Dongfeng Citroen marketing department of DPCA on May 12.
In March this year, Hubei Province launched the strongest car purchase subsidy policy in history, of which Dongfeng Citroen received the most attention. The Citroen C6 co-creation model and C6 comfort model with an original guidance price of 211900 yuan and 226800 yuan dropped by 90, 000 yuan. Plus purchase tax, license fees and insurance, Citroen C
2019 marks the 100th anniversary of the founding of the Citroen brand, but such a century-old brand has encountered difficulties in the Chinese market in recent years. This year, Dongfeng Citroen takes a century as an opportunity to make a comprehensive upgrade in products, technology and services, and strive to return to healthy development in China as soon as possible. At the Chengdu Auto Show, which opened on September 5th, the Citroen and Dongfeng Citroen brand unveiled its main selling models, including Tianyi, C3-XR, C6 and Origins, at Hall 11. At the exhibition, Dongfeng Citroen launched a new service pledge of "Home-like Care 2.0" brand, which further protected the rights and interests of consumers. This.
Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Automobile Group") announced that it had entered into an equity transfer agreement with PFN and Citroen Automobile Co., Ltd. Under the equity transfer agreement, the company agreed to acquire, and PFN and Citroen agreed to transfer 25% and 50% of Dongfeng Peugeot Citroen Auto Finance Co., Ltd., respectively. At present, Dongfeng Automobile Group, PFN and Citroen hold 25%, 25% and 50% stake in Dongfeng Peugeot Citroen Auto Finance Co., Ltd., respectively. After the completion of the equity transfer and delivery, Dongfeng Automobile Group will acquire Dongfeng Peugeot.
Sales of French cars in China have been unstable in recent years, and Citroen is no exception. The C3L of Dongfeng Citroen is even more miserable, according to the relevant data: Citroen C3L sold only 16 vehicles in June and only 95 from January to June. On average, only 15.83 cars are sold per month, which is crushed in the Class 100000 compact sedan, and even though sales are so low, the car is still on sale and has not stopped production. 2020 Citroen C 3 L model manufacturer guidance price is 8.49 ~ 105900, the price is cheap with the same class car.
In early March, a group of posters about the opening of the strongest discount season for car purchases in Hubei history went viral online. the content is that the Hubei provincial government jointly with Dongfeng Honda, Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Fengshen, Dongfeng Nissan and other brands to promote attractive car purchase subsidies. In this round of "price reduction", the performance is quite eye-catching.
On September 23rd, Dongfeng Citroen Versailles C5X officially launched, a total of four new models, the price range is 14.37-186700 yuan. According to the data, the Versailles C5X is based on the CXperience concept car and is a new medium-sized cross-border car under the Dongfeng Citroen brand. The new car will be produced in China and supplied to the global market. According to officials, its pre-sale order is close to 10,000 units. From the point of view of appearance, the new car adopts Citroen's latest family design, the active intake grille adopts penetrating design, and is connected to the split LED daytime driving lights on both sides.
Dongfeng Citroen, whose sales are falling off the cliff, has a very low sense of existence in the market. The characteristics of French romantic design are likely to gradually move away from the Chinese market, and the brand is facing the crisis of delisting. At this critical moment, Dongfeng Citroen needs a popular product more to enhance its brand image and further boost sales data. However, the manufacturer gave a work with a strange shape, and netizens shouted "disappointment". At the end of last year, the Ministry of Industry and Information Technology released the declaration chart of Dongfeng Citroen's new model C3L. A few days ago, we obtained the real car picture of the car in the factory, which further confirmed that Dongfeng Citroen will put the car on the market in mass production. Dongfeng Citroen.
In 2020, Dongfeng Citroen finally launched a new car, but due to the failure of product strategy, the new car is doomed to be "cool". This model is Dongfeng Citroen's new compact car-C3L, which has both sedan design and SUV ground clearance. Figures show that 175 C3L models were sold in November, compared with 450 for the whole year. After a dismal 2020, Dongfeng Citroen can only hope for a new car in 2021. According to outside sources, the new generation of Dongfeng Citroen C5 will be launched in 2021, the car's internal project code.
From June 11 to 12, DPCA held a dealer conference in mid-2023, at which it announced a marketing change plan to prepare for a comprehensive electrified transformation. DPCA said: this marketing change is a positive move for DPCA to speed up the overall electrification transformation, with the aim of optimizing and streamlining the process.
DPCA has set a target of 235000 vehicles in 2019, of which Dongfeng Peugeot sold 140500 vehicles, meaning Dongfeng Citroen has a target of less than 100000 vehicles, just 94500 vehicles, a new low. Dongfeng Citroen sales fell 23 per cent year-on-year to 117800 in 2018, compared with a peak of 320000 in china. It is widely rumored that the disagreement between China and France has been the main factor contributing to the decline of Citroen, said Linda Jackson, CEO of Citroen Global. "first of all, we have good products, and there are reasons for this."
Dongfeng Motor is exploring options for its stake in Peugeot-Citroen (PSA), including a possible divestment, Bloomberg reported, citing people familiar with the matter. Dongfeng Motor owns about 12.2% of Mark Citroen, valued at 2.2 billion euros ($2.5 billion). Dongfeng Group has held talks with consultants in recent weeks to discuss how to liquidate some or all of its French car manufacturing trademark to PSA, according to people familiar with the matter. The company is exploring possible options for its shares, including a stake sale. People familiar with the matter also said that Dongfeng Motor plans to reduce its stake in the company.
Recently, many Dongfeng Citroen C4Sega owners reflected in the car quality network that Dongfeng C4Sega has problems such as steering system, large steering wheel sloshing gap and so on. From the point of view of the models complained about, most of them are concentrated in the C4 Sega 2016 1.6L manual luxury model and 2016 1.6L automatic.
On June 30, joint venture brand Citroen Motor couldn't wait to release first-half sales figures. According to the DPCA poster, a total of 40558 units were sold in the first half of 2021, an increase of 75% over the same period last year, with a target completion rate of 105%. However, Citroen did not disclose specific brand sales, but according to sales analysis in the past month, Dongfeng Peugeot brand sales are much higher than Dongfeng Citroen brand. Although the sales volume of DPCA has increased significantly, its performance is only normal. As we all know, based on the impact of the epidemic on the domestic car market and Wuhan in the same period last year, in fact, the performance of DPCA is not very.
On June 7, the mass production version of Dongfeng Citroen Versailles C5X was officially off the line at the Chengdu factory of DPCA. It is understood that the Citroen Versailles C5X was officially released on April 12. the new car is based on the CXperience concept car and is a brand new medium-sized cross-border car under the Citroen brand. It was officially unveiled at the Shanghai Auto Show and is scheduled to be officially launched in September and officially delivered at the end of the year. It is worth mentioning that the new car will be manufactured in China and supplied to the global market. Citroen C5X is basically the same as the overseas version C4, and the daytime driving lights are in the shape of "V", which forms an "X" shape with the front face. In addition, up and down the lights.
According to data released by Dongfeng Motor Co., Ltd., DPCA sold 7766 vehicles in April, down 4.74% from a year earlier, including 4216 Dongfeng Peugeot, 3266 Dongfeng Citroen and 284 Dongfeng Fukang. In terms of specific models, the best-selling model of Dongfeng Peugeot brand is 40.
In the face of the rapid decline in sales and share of the Chinese market in recent years, DPCA has a new layout. In order to deal with the epidemic, enterprises can successfully resume production and work, as well as the brand revived after the epidemic, Dongfeng Citroen made a comprehensive deployment for the 2020 goals, strategies and actions.
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